November 10, 2014
When the communications workers went on strike, US WEST had millions of customers that needed to have their phone service intact. This spot was done quickly, to assure the public that their phone company is still on the job. Even shot in film, this project went into production when the union went on strike, and went from concept to completion, and on the air within 2 days.
This is an example of directing executives and real people for TV commercials.